Starter Steak Box — On Sale Today. Free Shipping. Ships Next Business Day.
Grass‑fed ribeyes, sirloins, chef‑blend ground, and organic chicken (~10–12 lbs | ~24 meals).
Reg. $219 → $169 today
Free Gift: Bonus ribeye + Chef Reverse‑Sear Card (today only).
Why buy today
- On Sale — see the crossed‑out regular price at checkout (clear anchor = higher perceived value).
- Bonus Ribeye + Chef Card (today only) — action‑taker bonus that reduces effort and guarantees a great first cook.
- Ships Next Business Day — faster first win = higher value (lower time delay).
- Free Shipping — removes a common cost objection (lower effort/sacrifice).
What’s Inside
- 2× grass‑fed ribeyes (≈10–12 oz each)
- 2× grass‑fed sirloins (≈8–10 oz each)
- Chef‑blend ground beef (2–3 lbs total)
- Organic chicken breasts (3–4 lbs total)
- Free Gift: 1 bonus ribeye + Chef Reverse‑Sear Card (temps & timing for that cut).
Fresh‑Batch Scarcity + Deadline
Intro batch limited to 500 boxes from this week’s harvest. Sale ends Sunday 11:59pm CT or when sold out. (Ethical reason + clear cutoff drives decisions.)
Guarantees (risk reversal)
Frozen‑On‑Arrival Promise: If any pack arrives above safe temp, we reship free.
First‑Cook Tender Guarantee: Use our Chef Card on your first steak. If it isn’t tender, text a thermometer photo and we’ll replace that cut. (Simple, conditional guarantee tied to success actions.)
Microcopy: Follow the Chef Card steps and include a photo of internal temp at pull; claim within 7 days of delivery so we can improve your experience.
Speed‑to‑Win (48‑hour quickstart)
FAQ
When will my box ship?
Orders placed by 2pm CT ship the next business day in an insulated freezer‑pack. You’ll get a tracking link immediately. (Decreases time delay.)
Is shipping really free?
Yes, continental US. We eat the cost to keep the math simple for you. (Lower effort/sacrifice.)
How do I nail my first steak?
Use the Chef Reverse‑Sear Card in your box (temps & timing). It’s a 1‑page checklist—no long videos.
What if something goes wrong with delivery?
You’re covered by our Frozen‑On‑Arrival Promise. Send a photo and we’ll reship free.
Why is there a deadline?
We process in small harvest runs; the intro batch is capped and the sale ends Sunday 11:59pm CT. (Ethical urgency.)
Cart/Checkout Microcopy
- Price line: $169 Today (Reg. $219)
- Bonus line item (auto‑added at $0): “Bonus Ribeye + Chef Card — TODAY ONLY”
- Shipping line: “Free — Next Business Day Ship”
- Guarantee line: “Frozen‑On‑Arrival + First‑Cook Tender Guarantee”